Nice to meet you,
I’ve spent the last two decades designing all kinds of great, fun, awful, cute, boring and (most importantly) useful things. In that time, tools changed, industries shifted and the internet empowered evil. The one constant is what I actually do — solve real problems.
My design philosophy is simple: don’t make people’s lives harder. Whether I’m designing for end users, leading a team, or choosing who to work for, underneath all of it is one thing — humans. Centre them in the work, focus on problems that matter to them, and don’t help companies that make things worse.
Outside of design, I spend my time with my amazing wife and our beautiful, demon of a cat. I enjoy markets, lazy “hikes”, cooking bookmarking recipes, analogue objects, and I’m currently (very slowly) building a video game.


What can I help with?
Want to work together?
I’m currently open to work but before you reach out, please check to make sure that we’re a good fit.